With an ambitious goal of 100 E-Marts by 2028, South Korea’s E-Mart24 signaled its imminent arrival to the Cambodian market. The first E-Mart will debut in the first half of 2024. E-Mart24 will partner with Hanlim Architecture Group and Cambodia’s Saisons Brother Holding Co vi a Memorandum of Understanding (MOU).
E-Mart24’s entry into the Cambodian market represents the third wave, with Malaysia boasting 39 stores and Singapore 3.